October 7, 2020

Leading Challenges for Privacy Compliance According to US Marketing Technology Decision-Makers, Aug 2020 (% of respondents)


Respondents were asked, "What are the biggest challenges for privacy compliance (e.g., GDPR, CCPA)?" Data was provided to eMarketer by Advertiser Perceptions.


Data is from an October 2020 Advertiser Perceptions report titled "The State of CDPs: Data Unification, Activation & Analytics Q3 2020" commissioned by Treasure Data. 101 US marketing technology decision-makers from various industries were surveyed online during July 27-August 17, 2020. Respondents were managers and above from the Advertiser Perceptions Ad Pros Community and were involved in the selection and use of their company's customer data management solutions providers or platforms and used at least one customer data platform (CDP) tracked in the study. Respondents were from companies with annual revenues of $500 million to less than $1 billion (22%) or over $1 billion (78%). Treasure Data is an enterprise CDP.