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September 1, 2020

US Holiday Season Retail Sales, 2016-2020 (billions and % change)


This chart shows US holiday retail sales for 2015-2019. Data is displayed in billions of dollars.


eMarketer benchmarks its retail sales figures against US Department of Commerce data, for which the last full year measured was 2019.


Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.