Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Social Commerce Adoption Among US Adults*, Dec 2019-Aug 2020 (% of respondents)
Note
Data was provided to eMarketer by Bizrate Insights.
Methodology
Data is from the September 2020 "eMarketer Ecommerce Survey" conducted by Bizrate Insights. 1,042 US adults ages 18+ were surveyed online during August 3-9, 2020. Respondents identified as female (58%) and male (42%) and were ages 18-34 (23%), 35-54 (38%), and 55-65 (39%). 1,000 US adults ages 18+ were surveyed online during June 1-8, 2020. Respondents identified as female (54%) and male (46%) and were ages 18-34 (28%), 35-54 (37%), and 55-65 (36%). 1,070 US internet users ages 18+ were surveyed online during April 1-7, 2020. Respondents identified as female (58%) and male (42%) and were ages 18-34 (28%), 35-54 (36%), and 55-65 (36%). 1,069 US internet users ages 18+ were surveyed online during February 3-12, 2020. Respondents identified as female (55%) and male (45%) and were ages 18-34 (27%), 35-54 (37%), and 55-65 (37%). 911 US internet users ages 18+ were surveyed online during December 1-14, 2019. Respondents identified as female (57%) and male (43%) and were ages 18-34 (24%), 35-54 (39%), and 55-65 (37%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped digitally. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of eMarketer, provides a monthly consumer pulse of digital shopping behavior and intent.