Contact Sales:1-800-405-0844

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.

Latest Articles

Browse All →

Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.

Reports

In-depth analysis, benchmarks and shorter spotlights on digital trends.

Learn More →

Forecasts

Interactive projections with 10k+ metrics on market trends, & consumer behavior.

Learn More →

Charts

Proprietary data and over 3,000 third-party sources about the most important topics.

Learn More →

Industry KPIs

Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.

Learn More →

Briefings

Client-only email newsletters with analysis and takeaways from the daily news.

Learn More →

Analyst Access Program

Exclusive time with the thought leaders who craft our research.

Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

Our Story

Learn more about our mission and how Insider Intelligence came to be.

Learn More →

Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

Learn More →

Our People

Take a look into our corporate culture and view our open roles.

Join the Team →

Speak to a member of our team to learn more about Insider Intelligence.

Newsroom

See our latest press releases, news articles or download our press kit.

Learn More →

Advertising & Sponsorship Opportunities

Reach an engaged audience of decision-makers.

Learn More →

Events

Browse our upcoming and past webinars and other events.

Learn More →

Podcasts

Tune in to eMarketer's daily, weekly, and monthly podcasts.

Learn More →

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo

September 24, 2020

Social Commerce Adoption Among US Adults*, Dec 2019-Aug 2020 (% of respondents)

Note

Data was provided to eMarketer by Bizrate Insights.

Methodology

Data is from the September 2020 "eMarketer Ecommerce Survey" conducted by Bizrate Insights. 1,042 US adults ages 18+ were surveyed online during August 3-9, 2020. Respondents identified as female (58%) and male (42%) and were ages 18-34 (23%), 35-54 (38%), and 55-65 (39%). 1,000 US adults ages 18+ were surveyed online during June 1-8, 2020. Respondents identified as female (54%) and male (46%) and were ages 18-34 (28%), 35-54 (37%), and 55-65 (36%). 1,070 US internet users ages 18+ were surveyed online during April 1-7, 2020. Respondents identified as female (58%) and male (42%) and were ages 18-34 (28%), 35-54 (36%), and 55-65 (36%). 1,069 US internet users ages 18+ were surveyed online during February 3-12, 2020. Respondents identified as female (55%) and male (45%) and were ages 18-34 (27%), 35-54 (37%), and 55-65 (37%). 911 US internet users ages 18+ were surveyed online during December 1-14, 2019. Respondents identified as female (57%) and male (43%) and were ages 18-34 (24%), 35-54 (39%), and 55-65 (37%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped digitally. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of eMarketer, provides a monthly consumer pulse of digital shopping behavior and intent.