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September 24, 2020

Social Commerce Adoption Among US Adults*, Dec 2019-Aug 2020 (% of respondents)

Note

Data was provided to eMarketer by Bizrate Insights.

Methodology

Data is from the September 2020 "eMarketer Ecommerce Survey" conducted by Bizrate Insights. 1,042 US adults ages 18+ were surveyed online during August 3-9, 2020. Respondents identified as female (58%) and male (42%) and were ages 18-34 (23%), 35-54 (38%), and 55-65 (39%). 1,000 US adults ages 18+ were surveyed online during June 1-8, 2020. Respondents identified as female (54%) and male (46%) and were ages 18-34 (28%), 35-54 (37%), and 55-65 (36%). 1,070 US internet users ages 18+ were surveyed online during April 1-7, 2020. Respondents identified as female (58%) and male (42%) and were ages 18-34 (28%), 35-54 (36%), and 55-65 (36%). 1,069 US internet users ages 18+ were surveyed online during February 3-12, 2020. Respondents identified as female (55%) and male (45%) and were ages 18-34 (27%), 35-54 (37%), and 55-65 (37%). 911 US internet users ages 18+ were surveyed online during December 1-14, 2019. Respondents identified as female (57%) and male (43%) and were ages 18-34 (24%), 35-54 (39%), and 55-65 (37%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped digitally. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of eMarketer, provides a monthly consumer pulse of digital shopping behavior and intent.