September 23, 2020

Coronavirus Impact: Share of Luxury Goods Spending Among Luxury Goods Buyers in China, by Channel, 2019 & 2020* (% of total)


Data is from the September 2020 Boston Consulting Group (BCG) "2020 China Luxury Goods Buyers Digital Behavior Insights Report" in conjunction with Tencent. 1,600 luxury goods buyers in China were surveyed online in September, 2020. All respondents have purchased luxury goods between April-September, 2020. The study includes the product categories of ready-to-wear (dress, jacket, shirt/t-shirt, skirt/shorts, suit, sweater), handbags, footwear, accessories (sunglasses/glasses, scarf and small leather goods), and jewelry and watches.