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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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November 17, 2020

Expected Impact of Apple's Planned Changes to Identifier for Advertisers (IDFA) on Select Marketing Capabilities According to Mobile Marketers Worldwide, Sep 2020 (% of respondents)

Note

Data was provided to eMarketer by AppsFlyer.

Methodology

Data is from a November 2020 AppsFlyer and MMA Global report titled "Apple, IDFA and iOS14: New Challenges, New Opportunities for Marketers." 171 marketers were surveyed worldwide during September 2020. Respondents were MMA members with titles of manager or above. AppsFlyer is a provider of mobile advertising attribution and analytics.