Leading Media Priorities According to US Digital Media Professionals, Oct 2020 (% of respondents)
Respondents were asked, "Which of the following media types will be a high priority for your organization in the next 12 months? (Select up to three)."
Data is from the December 2020 Integral Ad Science (IAS) "The 2021 Industry Pulse Report: US Edition." 230 US digital media professionals were surveyed during September-October 2020. Respondents were from the IAS database and include media agencies (38%), publishers (24%), advertisers/brands (8%), creative agencies (8%), DSP (5%), SSP (4%), ad network/exchange (3%), trading desk (2%), and other (1%). Integral Ad Science is a digital ad verification company.