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December 10, 2020

How Interested Are US Adults in Voice Shopping? (% of respondents, by demographic, Dec 2020)


US consumers were asked about their interest in making purchases through voice-activated system (such as Siri) or smart speakers (such as the Amazon Echo). The chart shows consumers' awareness, level of interest and usage of voice shopping on smart speakers.


Data was provided to eMarketer by Bizrate Insights.


Data is from the December 2020 "eMarketer Ecommerce Survey" conducted by Bizrate Insights. 1,014 US adults ages 18+ were surveyed online during December 1-9, 2020. Respondents identified as female (54%) and male (46%) and were ages 18-34 (24%), 35-54 (38%), and 55-65 (38%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of eMarketer, provides a monthly consumer pulse of digital shopping behavior and intent.