December 9, 2020

Average Holiday Season SMS Performance Metrics Worldwide


Data provided to eMarketer from Omnisend.


Data is from a December 2020 Omnisend report titled "BFCM 2020: Email, SMS, and Push Message Statistics." Data is based on nearly 2 billion emails and 15 million SMS and web push marketing messages worldwide sent from the Omnisend marketing platform during 2019-2020.

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