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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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July 24, 2020

Coronavirus Impact: Emerging Technologies in Which US Retailers Plan to Increase Marketing Investments, Jan 2020 & June 2020 (% of respondents)

Note

Data was provided to eMarketer by CommerceNext.

Methodology

Data is from the July 2020 CommerceNext report titled "The Big Pivot: How Traditional and Digital-first Retailers Re-prioritized Marketing Investments in the Wake of COVID-19" sponsored by Exponea. 111 US senior-level marketers were surveyed online during January 2020. An additional survey was given to 75 US senior-level marketers online during June 2020.