December 18, 2020

Demand-Side Platforms (DSPs) that US Programmatic Buyers Feel Are in the Best Position to Navigate the Shift Away from Third-Party Cookies, Aug 2020 (% of respondents)


Respondents were asked, "What position do you feel each of the following DSPs is in based on how well they'll be able to navigate the shift away from third-party cookies?" Data was provided to eMarketer by Advertiser Perceptions.


Data is from the December 2020 Advertiser Perceptions "DSP Report, Wave 9: Q4 2020." 326 US marketers and agencies were surveyed during July 31-August 12, 2020. Respondents were involved in the purchase of programmatic advertising, used or worked with DSPs in the past 12 months and had a minimum of $1 million in annual digital ad spending.

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