January 1, 2021

Digital Video: Average Time Spent in the US, by Platform, 2019 & 2020 (hrs:mins per day among population)


Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium. Figures are rounded to the nearest minute. Digital includes all desktop/laptop, mobile, and other nonmobile connected-device ... activities, including video streamed through OTT services. Desktop/laptop includes all internet activities on desktop and laptop computers. Mobile nonvoice includes all activities on all mobile devices, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included. Other connected devices include connected TV devices such as Apple TV, Boxee, connected Blu-ray devices, connected game consoles, Google Chromecast, Roku, smart TVs, and other internet-connected devices.More


Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.