January 1, 2021

Spotify and Pandora: Average Time Spent in the US, 2019 & 2020 (hrs:mins per day among population)


Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium. Figures are rounded to the nearest minute. Digital audio (desktop/laptop and mobile) includes radio stations with professional or ... amateur DJs/editors selecting playlists; automated (i.e., without human editors/DJs) playlists; streamed services that create playlists based on user preferences of artists, tracks, or genres; personally configured (i.e., set by the listener) playlists; music or other audio content delivered within a website or app (e.g., AM/FM digital streams); or audio podcasts (streamed or downloaded). Excludes other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air.More


Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.

"Behind the Numbers" Podcast