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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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January 11, 2021

How Much Are US Adults Willing to Pay* to Read Digital Content? (% of respondents, Dec 2020)

Methodology

Data is from a January 2021 What If Media Group study as cited in company blog post titled "The State of Email Newsletters: 2021 and Beyond." 9,313 US adults ages 18+ were surveyed online during December 20-21, 2020. Respondents were randomly selected and the findings are at a 99% confidence level with a margin of error of +/-2.5 percentage points. What If Media Group's proprietary ad-serving technology includes a real-time survey module that was used to facilitate data collection for this study. Data is weighted to the 2010 US Census.