February 17, 2021

What Do US Marketers Need Publishers and Media Companies to Provide to Buy* More Confidently From Them in a Cookieless World? (% of respondents, Dec 2020)


Respondents were asked, "What do you need publishers and media companies to provide in order for you to buy more confidently from them, direct or programmatic in a cookieless world?​" Data was provided to Insider Intelligence by Lotame.


Data is from a February 2021 Lotame report titled "Beyond the Cookie: The Future of Advertising for Marketers & Publishers." 198 US marketing professionals were surveyed online during December 2020. Respondents included marketers (n=153) and publishers (n=45). Lotame is a data management platform (DMP).