Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Become a Client
February 18, 2021

How Do US Digital Users* Define Brand Loyalty? (% of respondents, Nov 2020)

Note

Data was provided to Insider Intelligence by Khoros.

Methodology

Data is from a February 2021 Khoros report titled "2021 Guide to Building Customer Trust." 1,059 US digital users ages 18+ were surveyed online by PureSpectrum during October 25-November 5, 2020. Respondents had done at least one of the following in the past month: interacted with a brand on social media, used web chat or messaging to contact a company, and/or purchased something from a brand or company online. Khoros is a community and social media management software company.