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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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February 16, 2021

Channels That US Agency/Marketing Professionals Will Increase vs. Decrease Their Ad Spending in, Dec 2020 (% of respondents)

Methodology

Data is from an Advertiser Perceptions study as cited by Next TV in a February 2021 article. 284 US agency (58%) and marketing (42%) professionals were surveyed online during November-December 2020. All respondents were involved in digital video advertising decision-making and had $1+ million in total annual ad spending.