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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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March 17, 2021

Would US Smartphone Owners Prefer to Allow Data Tracking or to Pay a Subscription to Access an App? (% of respondents, Feb 2021)

Methodology

Data is from a March 2021 AppsFlyer and MMA Global report titled "Personal Data, Privacy, & Smartphones: The Cautious Consumer." 1,500 US smartphone owners ages 13+ were surveyed during February 5-17, 2021. Respondents included 1,000 iPhone owners and 500 Android smartphone owners, and were balanced by age and gender. AppsFlyer is a provider of mobile advertising attribution and analytics. MMA Global is a trade association of marketers, martech, and media companies focused on the future of marketing.

"Behind the Numbers" Podcast