March 31, 2021

Types of Advertising US Consumers Are Most Comfortable Receiving, March 2021 (% of respondents)


Data was provided to Insider Intelligence by LoopMe. Respondents were asked, "Which type of advertising are you most comfortable receiving?"


Data is from a March 2021 LoopMe report titled "Understanding Consumer Ad Preferences & Online Data Regulation: US Insights Study." 2,410 US consumers ages 18+ were surveyed March 2-7, 2021 using the proprietary PurchaseLoop Research platform. 142,976 consumers were delivered the survey via their mobile devices. The surveys were non-incentivized and normalized by geography and gender to best represent the US population. LoopMe is a mobile video platform.