April 6, 2021

Areas of the Digital Customer Experience Marketing Professionals Worldwide Will Focus Most on Improving in the Next Year, March 2021 (% of respondents)


Respondents were asked, "Which areas of the digital customer experience will you focus most on improving in the year ahead?" Data was provided to Insider Intelligence by Ascend2.


Data is from an April 2021 Ascend2 report titled "Customer Experience Design." 327 marketing professionals worldwide were surveyed during March 21-28, 2021. Respondents identified their role as VP/director/manager (30%), C-suite/owner/partner (57%), and nonmanagement professional (13%). Respondents identified their company type as B2B (32%), B2C (46%), and equally split between B2B and B2C (22%). Respondents identified the number of employees at their company as fewer than 50 (65%), 50-500 (19%), and more than 500 (16%).