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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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April 27, 2021

Types of Video-on-Demand (VOD) Platforms Accessed by Connected TV (CTV) Users in Western Europe, by Country, March 2021 (% of respondents in each group)

Methodology

Data is from an April 2021 FreeWheel report titled "Viewers Insights CTV-AVOD" conducted by Happydemics. 4,452 teens and adults ages 15+ in 4 countries in Europe were surveyed during February 17-March 5, 2021. Respondents were from France (n=1,129), Germany (n=1,015), Italy (n=1,302), and the UK (n=1,006) and were representative of each country's population. 30% of EU-4 consumers that reported they did not have a connected TV in their household were not asked any further questions.