June 25, 2021

What Type of Ad Model Would US TV Viewers Prefer in a TV Service*? (% of respondents, June 2021)


Data is from a June 2021 Hub Research report titled "TV Advertising: Fact vs. Fiction." A US Census-balanced sample of 3,001 US TV viewers ages 14-74 were surveyed online during June 2021. All respondents watch at least one hour of TV per week.