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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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July 8, 2021

Channels/Locations Where US Parent Internet Users Plan to Conduct Back-to-School Shopping, June 2021 (% of respondents)

Methodology

Data is from the July 2021 Deloitte "2021 Back-to-School Survey: Tech Sets the New Standard." 1,200 US parents of school-aged children were surveyed online during May 27-June 5, 2021. Respondents have at least one child attending school in grades K-12 in the fall. Data has a margin of error for the entire sample of +/-3 percentage points.