July 13, 2021

In-Store vs. Digital Shopping Preferences According to US Internet Users, by Beauty Product Category, June 2021 (% of respondents in each group)


Data was provided to Insider Intelligence by GfK.


Data is from the July 2021 GfK report titled "FutureBuy 2021: US Market Findings Highlights." 2,000 US internet users ages 15-75 were surveyed online during February-June 2021. Data is weighted and based on the US Census to be representative of the general population.