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Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.

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Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.

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Interactive projections with 10k+ metrics on market trends, & consumer behavior.

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Proprietary data and over 3,000 third-party sources about the most important topics.

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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.

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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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August 5, 2021

How Do UK TV Users Watch Live TV/On-Demand/Streaming Services? (% of respondents, March 2021)

Methodology

Data is from the August 2021 Office of Communications (Ofcom) - UK report titled "Media nations: UK 2021." Data in the report is based on industry and third-party sources and Ofcom commissioned surveys including the Ofcom Technology Tracker 2021 survey where 5,233 UK adults ages 16+ were surveyed online (n=4,825) or via a self completion paper questionnaire (n=428) during January 14-March 31, 2021. Data was weighted by age, gender, social class, working status, and region to reflect the known population profile.