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Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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September 9, 2021

US Internet Users Who Want Personalization from Brands to Which They Are Loyal, by Generation, Aug 2021 (% of respondents in each group)

Methodology

Data is from a September 2021 Data Axle report titled "Generational Shifts in Marketing Preferences" conducted by SurveyMonkey. 1,000 US internet users ages 18+ were surveyed online during August 2021. Data is weighted to the national internet population from the US Census.