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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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September 22, 2021

How Adults Worldwide Prioritize Price vs. Brand Values When Considering a Purchase, by Age, Aug 2021 (% of respondents in each group)

Methodology

Data is from a YouGov survey as cited in a September 2021 company blog post. Adults ages 18+ were surveyed worldwide during August 2021. The online survey was conducted in Australia, China, Denmark, France, Germany, Hong Kong, India, Indonesia, Italy, Mexico, Poland, Singapore, Spain, Sweden, United Arab Emirates, the UK, and the US. Sample sizes were between 509 and 2,124. Data is nationally representative for each country except Hong Kong and Indonesia, which use online representative samples, and India and Mexico, which use urban representative samples.