September 21, 2021

Shortcomings of Thought Leadership Content According to B2B Professionals Worldwide*, July 2021 (% of respondents)

Methodology

Data is from the September 2021 Edelman and LinkedIn "2021 B2B Thought Leadership Impact Study." 3,593 B2B professionals in Australia, Canada, India, Singapore, the UK, and the US were surveyed online during June-July 2021. Respondents were LinkedIn members surveyed on the LinkedIn platform. Respondents identified their role as CXO (6%), partner (2%), owner (6%), director (32%), manager (44%), and VP (10%). Respondents identified the number of employees at their company as 1-200 (42%), 201-1,000 (15%), 1,001-10,000 (18%), and 10,001+ (25%).