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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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October 23, 2021

US Google Paid Search Growth Metrics: Cost Per Click (CPC), by Retail Product Category, Q3 2021 (% change vs. prior year)

Methodology

Data is from the October 2021 Tinuiti "Google Ads Benchmark Report, Q3 2021." Data is based on anonymized performance data from Google programs under Tinuiti management, with annual digital ad spending under management totaling over $3 billion. Samples are restricted to those programs that have remained active and maintained a consistent strategy over the time periods studies. Unless otherwise noted, all figures are based on same-client growth. The trends and figures included are not meant to represent the official performance of Google advertising or the experiences of every Google advertiser.