February 8, 2021

Use Cases for Location Data According to Executives Worldwide, by Vertical, Oct 2020 (% of respondents)


Data is from the February 2021 Boston Consulting Group (BCG) report titled "Unlocking Value with Location Intelligence" commissioned by Google. 520 executives in India, Singapore, the UK, and the US were surveyed during October 2020. Respondents were drawn from five verticals with a significant impact from location data: financial services, retail & ecommerce, logistics & delivery, real estate, and travel and tourism.