November 10, 2021

Monetization Methods that Mobile App Publishers Worldwide Use for Their Apps, Gaming vs. Nongaming, Oct 2021 (% of respondents)


Data is from the November 2021 AdColony and Fyber "Mobile App Monetization Survey." More than 300 mobile app publishers worldwide were surveyed during October 5-25, 2021. Respondents included publishers of both gaming and nongaming apps. 40% of respondents were based in Asia-Pacific, 16% in Europe, 16% in Africa, 15% in North America, and 13% in other regions. 70% of respondents were at companies with 1-10 employees, 15% with 11-50, and 15% with 51+. AdColony is a mobile advertising and marketing platform. Fyber is a monetization platform for mobile publishers. Both companies are part of Digital Turbine.