January 6, 2022

Marketing Technology Innovation that Will Be Most Impactful for Their Advertising in 2022 According to Marketing Professionals Worldwide (% of respondents)


Respondents were asked, "Which marketing technology innovation do you believe will be most impactful for your advertising in 2022?"


Data is from the January 2022 Mediaocean "2021 Market Report and 2022 Outlook." 259 marketing professionals worldwide were surveyed during November 2021 by TechValidate. Respondents represented brands, agencies, media companies, measurement firms, tech platforms, and other marketing industry constituents. Mediaocean is an advertising services and software company.