January 6, 2022

How Concerned Are Marketing Professionals Worldwide About Ad Fraud and Viewability on CTV? (% of respondents, Nov 2021)

Note

Respondents were asked, "How concerned are you about ad fraud and viewability on CTV?"

Methodology

Data is from the January 2022 Mediaocean "2021 Market Report and 2022 Outlook." 259 marketing professionals worldwide were surveyed during November 2021 by TechValidate. Respondents represented brands, agencies, media companies, measurement firms, tech platforms, and other marketing industry constituents. Mediaocean is an advertising services and software company.