December 17, 2021

Retail Ecommerce Sales in Southeast Asia, 2020-2025 (billions, % change, and % of total retail sales)


Aggregate data for Southeast Asia is an accumulation of figures for Indonesia, Thailand, Malaysia, Vietnam, Singapore, and the Philippines, and does not include an “other” to account for the remaining smaller markets in the region.


Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.