Contact Sales:1-800-405-0844

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.

Latest Articles

Browse All →

Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.

Reports

In-depth analysis, benchmarks and shorter spotlights on digital trends.

Learn More →

Forecasts

Interactive projections with 10k+ metrics on market trends, & consumer behavior.

Learn More →

Charts

Proprietary data and over 3,000 third-party sources about the most important topics.

Learn More →

Industry KPIs

Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.

Learn More →

Briefings

Client-only email newsletters with analysis and takeaways from the daily news.

Learn More →

Analyst Access Program

Exclusive time with the thought leaders who craft our research.

Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

Our Story

Learn more about our mission and how Insider Intelligence came to be.

Learn More →

Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

Learn More →

Our People

Take a look into our corporate culture and view our open roles.

Join the Team →

Speak to a member of our team to learn more about Insider Intelligence.

Newsroom

See our latest press releases, news articles or download our press kit.

Learn More →

Advertising & Sponsorship Opportunities

Reach an engaged audience of decision-makers.

Learn More →

Events

Browse our upcoming and past webinars and other events.

Learn More →

Podcasts

Tune in to eMarketer's daily, weekly, and monthly podcasts.

Learn More →

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo

December 16, 2021

Awareness vs. Usage of Fintech Apps According to US Adults, by Type, Aug 2021 (% of respondents)

Note

Respondents were asked, "How familiar are you, if at all, with each of the following services?" and "Survey question to those familiar with the brand in question: Have you ever used any of the following services to make a payment or transfer money?"

Methodology

Data is based on a December 2021 Fiserv report titled "Expectations and Experiences: Fintech Adoption November 2021." The survey was conducted online in the US by The Harris Poll during August 9-31, 2021. A total of 3,033 interviews were conducted among US adults ages 18+ who met the following criteria: someone in the household currently has a checking account with a bank, credit union, brokerage firm, or other financial organization and has used their checking account to pay a bill or make a purchase in the past 30 days. The data were weighted to ensure that relevant demographic characteristics of the sample matched those of the US general population.