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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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December 15, 2021

Top Reasons US Black Adults Are Dissatisfied with Purchases, by Purchase Type, Oct 2021 (% of respondents in each group)

Methodology

Data is from the December 2021 McKinsey & Company report titled "Black consumers: Where to invest for equity." 3,000 US adults ages 18+ were surveyed online during June 18-October 8, 2021. Data is weighted across all racial categories and representative of the general population with a representative augment sample for African American respondents.