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February 9, 2022

Time Between Ad Interaction and Purchase Among US Consumers on the Amazon Marketing Cloud, by Campaign Type, Q4 2021 (% of respondents in each group)

Note

OTT is defined as a video placement on any streaming service that delivers content over the internet. SP is defined as campaigns which are advertisements for individual product listings on the Amazon website which appear within shopping results pages and on product detail pages. DSP (in this case ... owned by Amazon) allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. DSP is related to all types of campaigns outside of OTT.More

Methodology

Data is from the February 2022 Perpetua and Warc report titled "Amazon Marketing Cloud Benchmark Report: Q4 2021." Perpetua analyzed ad interactions and conversions by US consumers via the Amazon Marketing Cloud during Q4 2021.