March 1, 2022

US AR Users, 2020-2025 (millions, % change, and % of population)


AR enables a user to interact with virtual objects and other types of digital information overlaid over the real world. Examples of AR include filters of videos and photos (e.g., Snapchat Lenses); games (e.g., Pokémon Go); shopping (e.g., Ikea Place app, Sephora Virtual Artist); navigation ( e.g., ... via head-up displays); object interactions (e.g., Blippar); 3D product demos and projections via headsets (e.g., enterprise applications); and training via headsets (e.g., HoloAnatomy).More


Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.