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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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March 14, 2022

Budgets Used to Fund Podcast Ad Spending According to US Agency/Marketer Professionals, Aug 2021 (% of respondents)

Methodology

Data is from the March 2022 Advertiser Perceptions "Podcast Advertising Market Report Q3 2021." 255 US advertisers (59% agency, 41% marketer) were surveyed during July 27-August 3, 2021. All respondents were national advertisers involved in media brand selection decisions. Data has been sample-balanced and weighted to reflect relative agency/marketer influence.