Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Preparing for open banking, US financial institutions make strategic plays
Article |
Dec 6, 2023
Nearly a third of in-store shoppers buy something immediately after discovering it
Article |
Dec 6, 2023
Amazon to expand other ad services after announcing exit from ad-serving business
Article |
Dec 6, 2023
How to reach Gen Z in 2024, according to new data
Article |
Dec 6, 2023
Where are people streaming video?
Article |
Dec 5, 2023
How the best brand mascots build buzz
Article |
Dec 5, 2023
The power of affiliate marketing: Why gift guides are everywhere this year
Article |
Dec 5, 2023
How the Ozempic effect is—and isn’t—changing consumer behavior
Article |
Dec 5, 2023
Holiday spending will exceed pre-pandemic levels for first time
Article |
Dec 4, 2023
Social media put a scare into another bank’s investors after a risky investment soured
Article |
Dec 4, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 1, 2022
US TikTok Net Ad Revenues, 2021-2024 (billions, % change, and % of digital ad spending)
Note
Digital ad includes banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid ... listings, and SEO), sponsorships, lead generation (referrals). Excludes mobile messaging (SMS, MMS, and P2P messaging)More
Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.Featured In
TikTok to surpass YouTube in US—and come after other apps in the processTikTok’s new ad format is about interactivitySocial Media Update Q2 2022US TikTok Advertising 2022TikTok follows Meta’s lead with a new user insights websiteA forecaster answers 6 of your most pressing questions about the state of ad spending—and what's next TikTok ad revenues to triple in 2022, surpass Twitter and Snapchat combinedUS Display Ad Spending 2022TikTok is giving top creators a cut of ad revenuesTikTok is having trouble keeping up with its own growthUS Search Ad Spending 2022TikTok is winning over Gen Z searchersD2C brands spent 231% more on TikTok in Q2TikTok tries to help usher in an age of machine learning advertisingSources
Chart Title
US TikTok Net Ad Revenues, 2021-2024 (billions, % change, and % of digital ad spending)Publication Date
April 1, 2022
Sources
Featured In
TikTok to surpass YouTube in US—and come after other apps in the processTikTok’s new ad format is about interactivitySocial Media Update Q2 2022US TikTok Advertising 2022TikTok follows Meta’s lead with a new user insights websiteA forecaster answers 6 of your most pressing questions about the state of ad spending—and what's next TikTok ad revenues to triple in 2022, surpass Twitter and Snapchat combinedUS Display Ad Spending 2022TikTok is giving top creators a cut of ad revenuesTikTok is having trouble keeping up with its own growthUS Search Ad Spending 2022TikTok is winning over Gen Z searchersD2C brands spent 231% more on TikTok in Q2TikTok tries to help usher in an age of machine learning advertisingRelated Charts & Analysis
Daily News
Latest Reports
Popular on Insider Intelligence
"Behind the Numbers" Podcast
Trending in United States
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.