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April 1, 2022
US TikTok Net Ad Revenues, 2021-2024 (billions, % change, and % of digital ad spending)
Note
Digital ad includes banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid ... listings, and SEO), sponsorships, lead generation (referrals). Excludes mobile messaging (SMS, MMS, and P2P messaging)More
Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.Featured In
TikTok to surpass YouTube in US—and come after other apps in the processTikTok’s new ad format is about interactivitySocial Media Update Q2 2022US TikTok Advertising 2022TikTok follows Meta’s lead with a new user insights websiteA forecaster answers 6 of your most pressing questions about the state of ad spending—and what's next TikTok ad revenues to triple in 2022, surpass Twitter and Snapchat combinedUS Display Ad Spending 2022TikTok is giving top creators a cut of ad revenuesTikTok is having trouble keeping up with its own growthUS Search Ad Spending 2022TikTok is winning over Gen Z searchersD2C brands spent 231% more on TikTok in Q2TikTok tries to help usher in an age of machine learning advertisingSources
Chart Title
US TikTok Net Ad Revenues, 2021-2024 (billions, % change, and % of digital ad spending)Publication Date
April 1, 2022
Sources
Featured In
TikTok to surpass YouTube in US—and come after other apps in the processTikTok’s new ad format is about interactivitySocial Media Update Q2 2022US TikTok Advertising 2022TikTok follows Meta’s lead with a new user insights websiteA forecaster answers 6 of your most pressing questions about the state of ad spending—and what's next TikTok ad revenues to triple in 2022, surpass Twitter and Snapchat combinedUS Display Ad Spending 2022TikTok is giving top creators a cut of ad revenuesTikTok is having trouble keeping up with its own growthUS Search Ad Spending 2022TikTok is winning over Gen Z searchersD2C brands spent 231% more on TikTok in Q2TikTok tries to help usher in an age of machine learning advertisingRelated Charts & Analysis
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