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March 17, 2022

US Retail Ecommerce Conversion Rates, by Device, Q4 2020-Q4 2021


Conversion rates represent purchases; excludes other actions.


Data is from a March 2022 Kibo Commerce report titled "Ecommerce Quarterly Benchmarks Q4 2021." Analysis is based on billions of customer sessions across 250+ retailer brands. Kibo Commerce is a cloud-based commerce platform.