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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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March 29, 2022

US Adults' Primary Investing Goal, by Generation, Feb 2022 (% of respondents in each group)

Methodology

Data is from a February 2021 MagnifyMoney study as cited in company blog conducted by Qualtrics. 1,295 US adults age 18+ were surveyed online during February 15-21, 2022. The survey was administered using a non-probability-based sample, and quotas were used to ensure the sample base represented the overall population. Generations were defined as the following ages in 2022: Gen Z: 18-25, millennials: 26-41, Gen X: 42-56, baby boomers: 57-76.