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March 16, 2022
Level of Impact that Executives Worldwide Believe the Metaverse Will Have on Their Organization, Jan 2022 (% of respondents)
Note
Respondents were asked, "What level of positive impact do you believe the metaverse will have on your organization in the future?"Methodology
Data is from a March 2022 Accenture report titled "Meet Me in the Metaverse: The Continuum of Technology and Experience Reshaping Business." Accenture conducted a consumer survey of 24,000 respondents, and a survey of 4,650 C-level executives and directors at companies with at least $1 billion in revenues. Both surveys were conducted worldwide during December 2021-January 2022. The samples included 35 countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Denmark, Finland, France, Germany, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Poland, Portugal, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, the UK, and the US.Featured In
Analyst Take: Social media takeaways from Cannes Lions 2022Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at CannesWPP’s Epic Games partnership represents the opportunity the agency world sees in the metaverseConsumers want cheaper VR tech before entering the metaverseWhat Meta’s leaked headset tells us about its futureSources
Chart Title
Level of Impact that Executives Worldwide Believe the Metaverse Will Have on Their Organization, Jan 2022 (% of respondents)Publication Date
March 16, 2022
Sources
Featured In
Analyst Take: Social media takeaways from Cannes Lions 2022Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at CannesWPP’s Epic Games partnership represents the opportunity the agency world sees in the metaverseConsumers want cheaper VR tech before entering the metaverseWhat Meta’s leaked headset tells us about its futureInsider Intelligence
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