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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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March 29, 2022

Which First-Party Data Sources Will Be Most Valuable to Marketing Professionals Worldwide in 2022 to Address the Loss of Third-Party Cookies? (% of respondents)

Note

Respondents were asked, "Which first-party data sources will be most valuable to you in 2022 to address the loss of third-party cookies?" Data was provided to Insider Intelligence by Ascend2.

Methodology

Data is from a March 2022 Ascend2 and Oracle report titled "Marketing Trends 2022: Marketers Tell All About Successes, Struggles, and Solutions." 853 marketing professionals worldwide were surveyed online during January 10-22, 2022. Respondents were from companies with annual revenues of $250 million or more located in the US (40%), India (27%), the UK (24%), and Canada (9%) with a business focus of B2B (41%), B2C (24%), or both (35%) in various industries including retail/CPG (29%), services (15%), manufacturing (14%), and banking/financial services (12%).