March 18, 2022

Where Online Shoppers Worldwide Typically Make Essential vs. Non-Essential Purchases, by Category, Feb 2022 (% of respondents)


Data is from a March 2022 report from Dynata titled "Global Consumer Trends: The New Experience Economy." During February 2022, Dynata surveyed 11,002 consumers ages 16+ in the US, Canada, the UK, France, Spain, Germany, the Netherlands, Italy, China, Japan, and Australia. Respondent samples were quota-controlled to reflect the population on age, gender, and geographic region. The margin of error (at the 95% confidence level) is +/-3 percentage points at the country level, +/-1 percentage point at the total level.