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March 1, 2022

Total Media Ad Spending in Central & Eastern Europe, by Scenario, 2022-2024 (billions and % change)

Note

Severe: war situation continues through Q4 2022, sanctions escalate and more companies pull out of Russia. Moderate: war situation shows signs of resolution by Q3 2022, no escalation of sanctions and other economic measures against Russia. This data is being featured as part of our special coverage ... of tech and economic uncertainty.More

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.