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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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April 25, 2022

Channels Where US Internet Users Begin to Research Products Online, Compare Prices, and Look Up Products, Oct 2020 & March 2022 (% of respondents)

Note

Data was provided to Insider Intelligence by Morgan Stanley.

Methodology

Data is from the April 2022 Morgan Stanley report titled "Internet - North America: How is GOOGL Positioned within E-commerce and Online Travel?" 2,000 internet users ages 16+ were surveyed online during March 2022. The total sample is representative of the U.S. general population in terms of age, gender, and region.