March 24, 2022

Importance of Personalization in Successful Customer Interactions According to Financial Services Executives in North America, Nov 2021 (% of respondents)

Note

Respondents were asked, "How important is personalization to success in each of the following kinds of customer interactions today?"

Methodology

Data is based on the March 2022 Forrester Consulting report produced in collaboration with Blend, titled "How Banks Can Unlock Quick Wins and Lasting Benefits Through Smart Personalization." 2,137 banking customers and 324 financial services executives were surveyed online in November 2021 on the state of personalization in the financial services sector.