March 24, 2022

Benefits of Delivering Highly Effective Personalized Customer Experiences According to Financial Services Executives in North America, Nov 2021 (% of respondents)


Respondents were asked, "Which of the following business benefits do you believe are the result of delivering highly effective personalized experiences to your organization’s customers?”


Data is based on the March 2022 Forrester Consulting report produced in collaboration with Blend, titled "How Banks Can Unlock Quick Wins and Lasting Benefits Through Smart Personalization." 2,137 banking customers and 324 financial services executives were surveyed online in November 2021 on the state of personalization in the financial services sector.