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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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June 7, 2022

US Advertisers Who Anticipate an Increase in Spending Levels with Retail Media Networks, by Product Category, March 2022 (% of respondents)

Methodology

Data is from a June 2022 McKinsey & Company survey titled "Busted! Five myths about retail media." 188 US advertisers were surveyed during March 2022. Advertisers were from the following industries: apparel and footwear, beauty, consumer electronics, consumer product goods, home and garden, jewelry and luxury, and other specialty retail.