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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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June 10, 2022

Customer-Related Objectives That Are Very High Priority for Investment at Their Company According to Marketing and Customer Experience (CX) Professionals Worldwide, by Maturity Level, Sep 2021 (% of respondents in each group)

Note

Respondents were asked, "To what extent are the following customer-centric objectives a priority for investment for your organization in the next 12 months? (% Very High Priority)"

Methodology

Data is from the June 2022 Medallia report "Uncovering the Secrets Behind a Successful Customer Experience Program." 583 marketing and customer experience professionals worldwide were surveyed online during September 2021. Respondents were from companies located in North America (42%), Europe (35%), Australia/New Zealand (13%), or Latin America (10%) with annual revenues of $99 million or less (34%), $100 to $999 million (25%), or over $1 billion (30%) with number of employees of less than 1,000 (47%), 1,000 to 9,999 (34%), or over 10,000 (19%).